The legendary British rock band, The Rolling Stones, in collaboration with Universal Music Group and Socio Ventures, has unveiled their new Crossfire Hurricane rum. This product launch follows the release of their first studio album in 18 years, “Hackney Diamonds.” The rum is a blend aged up to five years in charred oak barrels, reflecting the band’s longstanding interest in rum since recording an album in Kingston, Jamaica, in the 1970s. Priced at $37, it will be available online and in the U.S. early next year.
